デザイン姿勢

アオキデザイン社は工業デザイン及びプロダクトデザインを主業務としたプロダクトデザイン事務所です。 製品デザインの中でも医療機器デザイン、産業機器デザイン、工業製品デザイン、家電デザイン、乗物デザイン等の開発実績を多く持っております。

当社の得意とするところは、長きにわたる工業デザイン界での実績に加え、広範囲な分野の製品デザイン開発経験を経てから起業した会社ですので、製品分野や、使用環境の違い、エンドユーザーの年齢性別、必要となる素材、生産数などの条件に対し、それぞれに合った開発プロセスと必要な確認作業、正しい素材選定などを提案することができるところです。また事業戦略とエンドユーザの満足度双方に焦点を定め、プロダクトコンセプトから商品化実現までのトータルデザインサービスを行えます。

よくあるデザイン開発のケースとしては大きく分けて2つのタイプが考えられます。
1つは世の中に存在していない新規性あるモノの開発です。このケースの場合はビジネスモデルに沿った開発プロセスとデザインコンセプトを作ります。そこで目標を共有し、それに見合ったデザイン予算を立て、満足できるプロダクトデザインを提供いたします。必要に応じて当社から開発プロセスの詳細までを提案することも可能です。
2つ目のタイプは現行品が存在するプロダクトのリニューアルやマイナーチェンジをする開発です。このケースの場合はクライアント様と課題を共有しあうことから始め、そのプロダクトの本質を抽出した後、解決に取り組むプロセスとデザイン予算を決定し、満足できるエクセレントなデザイン目標を定めて開始となります。基本的にどちらのタイプの開発も、具体的な開発案件のお話を伺う前にはNDA契約を交わし、当社お見積りご承認後、ご注文をいただきましてからの開始となります。

「経営」と「プロダクトデザイン開発」とは切り離せない関係性であり、それらが一体となり生まれた開発プロセスと結果がプロフィット向上に繋がるようなデザインを提供できますようベストを尽くす所存です。そのためにはデザイン性を高めるためのご理解をプロジェクトメンバー全員で共有していただくことがとても大事でありご協力いただくところでございます。

代表 青木  重光

Concept

AOKI Design Corporation (ADC) is a company who does `Design` creations for any industrial product for those of clients in any country. Among all of those product categories, ADC has a quit high reputations / satisfactory results among those of medical product industries / industrial products in general / home use products / transportation design fields.

An advantage of ADC for clients is; Because of years of experiences in varieties of industries, as well as deep understandings by ADC about client’s needs / situations of product needs / varieties of end user profiles, ages, necessary knowledges about materials, technologies, solutions, conditions of mass-productions, etc., ADC could provide appropriate processes for developments with client teams, under those of deep understandings about each client`s conditions, processes, conveniences, selections of materials/processes, etc. ADC could focus into client`s Business Strategies, satisfactions for those of end users, and will be able to contribute toward ‘Total-Design-Services‘, starting from product concept generations toward finalizing those of final products to appropriate markets.

There could be 2 types of development cases, among many of processes with clients in past. ONE ; Those of developments as new entries of innovative products, and it would be no product in past. In this case, ADC works out with the client, providing `a development process` , `design concepts` according to the business model at the client. Sharing `goals` by its client, new product designs would be provided with sharing budgets at the client side, as well as satisfying the client needs with their user`s satisfactions. Also ADC would be able to contribute with a proposal of a `development process` at the client.
TWO; Those of developments are also important, as well, for renewals / refinements of current products. In these cases, ADC would start with sharing the `task(s)` that the client has, with deep understandings including conditions around it, seeking the essential matters, considering and judge about its development processes and a `budgets` of the project, then start the project with a satisfactory on the objective of
its project. Either situation of above two, before going into a particular discussion in details, a NDA (non-disclosure agreement) will be taken care of. Then the next step will be a quotation of the project being proposed by ADC. Then after an agreement by the client, ADC would start the project.

’’Management’’ and ’’Development of Product Design’’ are in an inseparable relation. Those two should be one effort toward a `goal(s)`. Those two are to be in a `body`. ADC would commit our best efforts for those clients to be satisfied with. For this success, all professionals including management people being involved in a project are to be expected in sharing issues being involved in its project. It would be called a ‘‘Creative Direction‘‘.

CEO     Shigemitsu AOKI

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03-5809-2375

有限会社アオキデザイン

東京都千代田区神田佐久間河岸84サンユウビル 401

aoki design corporation

Sunyu Bld 401, 84 Sakumagashi, Kannda, Chiyoda-Ku, Tokyo 101-0026, Japan

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